7 Must Haves for an Effective Website 10 Profit Producing Promotion Ideas Creating the Perfect Email Newsletter 10 Tips to Upgrade Your Call to Action Marketing the CASL Way: How to Work within the New Canada Anti-Spam Legislation

7 Must Haves for an Effective Website

Rating: Websites serve as a hub for your businesses’ entire online presence. It is your 24-hour, 7-day a week, 365-days-a-year communication center providing an opportunity for your market, your audience, your prospects and your customers to communicate with you. It also gives you unlimited opportunities to demonstrate your expertise, knowledge and skill in your industry. [...]

10 Profit Producing Promotion Ideas

A promotion is a way of drawing attention to your business whether it be through advertising or other means. Special offers, sales or contests that are not normally available usually produce impressive results. It is an effective way for any business to draw in new potential customers and to retain existing customers. By running periodical [...]

Creating the Perfect Email Newsletter

Rating: Email newsletters have become one of the hottest toolkits of communication that businesses use today and can offer both you and your clients a great channel to reach potential and existing customers. The newsletter combines two of the most valuable marketing tools; email and content. Newsletters are often neglected as a valuable marketing source, [...]

10 Tips to Upgrade Your Call to Action

A call to action is a button, graphic or text message in place to motivate your visitor to complete the desired goal. The goal being signing up, subscribing, purchasing, etc. The better your call to action, the higher your conversion rate. Here are some examples of calls to action: Subscribe Here Order Now Try Our [...]

Marketing the CASL Way: How to Work within the New Canada Anti-Spam Legislation

Rating: When it comes to marketing, you know how valuable your list can be – especially your email list. It is the key to nurturing prospects and getting more business in the door. That’s why the new Canada Anti-Spam Legislation (CASL), which goes into effect on July 1st this year, has many business owners concerned. [...]

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